Ghosts Drink Craft Beer

r ≈ 77% positive

Americans Who Report Seeing a Ghost vs US Craft Breweries

As craft breweries opened, ghost sightings exploded. Turns out the afterlife has a taproom. Grandma's spirit is here for the small-batch sour. Paranormal pub crawl confirmed.

“The undead specifically seek out hazy IPAs brewed in reclaimed factories. It's in every peer-reviewed paranormal journal.”

— Dr. Boo McBrewski, Paranormal Sommelier

Why this correlation is stupid

The numbers above are real. Public data on Americans Who Report Seeing a Ghost and US Craft Breweries happens to move in lockstep closely enough to produce r ≈ 77% (positive) — a value high enough that, in a less skeptical world, someone would file a Substack post about it. Here, it earns a chart and a chuckle.

Statisticians call this a spurious correlation: two trends that share a shape without sharing a cause. With enough variables tracked over enough years, you can find pairings like this one between almost any two phenomena. Confounding factors, common drivers (population growth, smartphone adoption, the unstoppable march of time), or pure chance can all make graphs hold hands.

Source data is drawn from public datasets. We do not endorse any causal claim — only the comedic one.

This correlation belongs on a wall, a mug, or a t-shirt. Pick your poison:

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