Florida Man Fuels Craft Beer Boom?!

A correlation, not a conclusion

What you are looking at is the trajectory of Florida Man News Headlines (Google Trends Index) set against US Craft Breweries. Over the years where both series exist, they happen to move in lockstep tightly enough to produce r ≈ 66% (positive). That number sounds impressive. It is also entirely meaningless without a hypothesis.

Two unrelated trends can correlate strongly when they share an underlying driver — economic growth, technology adoption, demographic change — or when the dataset is small enough for noise to look like a signal. The only thing this chart proves is that "correlation does not imply causation" remains the most-ignored sentence in science.

Treat it as a meme with a citation. Source data is from public, reputable datasets; the implied story is not.